Client: TAG Heuer
Services: Brand Integration, Event Sponsorship, Documentary Product Placement
Platforms: DirecTV UHD Channel, Event Branding, Social Media
Results: Successful integration into big wave surfing culture and enhanced brand visibility

Overview:
TAG Heuer contracted Winters Rock to showcase their brand alongside professional big wave surfer Garrett McNamara and the emerging surf culture in Portugal. Our team strategically arranged product and logo placements in the award-winning documentary "Red Chargers”, the TV series “Red Chargers”, integrated branding into the Red Chargers big wave surfing competition, and prominently featured TAG Heuer at the Red Chargers gala awards ceremony through logo placement and a sponsored award.

Impact:
The targeted integration significantly elevated TAG Heuer’s visibility within the dynamic big wave surfing community, effectively engaging new audiences and aligning the brand with adventure and high-performance sports.

Conclusion:
Winters Rock effectively positioned TAG Heuer within the influential world of surfing, expanding brand awareness and strengthening its appeal among adventure-oriented consumers.