LETTERS TO LIAM

TURNING HEARTBREAK INTO HOPE, ONE STEP AT A TIME.

When their 15-month-old son Liam is killed in a tragic accident, retired MMA fighter Marcus Kowal and his wife Mishel launch a five-year battle to pass a law in his name. As they confront a web of political corruption and shadow lobbyists, Marcus channels his grief into a grueling 68-mile run along the Backbone Trail—an act of endurance mirroring their fight for justice in a broken system.

IMPACT STRATEGY:

The impact strategy for “Letters to Liam” leverages the powerful narrative of the film to heighten awareness around the dangers of drunk driving, advocate for critical legislative reforms, and support significant fundraising efforts for the nonprofit organization Letters to Liam.

Through compelling storytelling, the campaign seeks to initiate a national dialogue on drunk driving prevention, drive advocacy to lower legal blood alcohol concentration limits, and mobilize communities to actively participate in lifesaving legislative and educational initiatives. By inspiring action and facilitating meaningful policy change, the “Letters to Liam” Impact Plan's goal is to create a safer society, preventing future tragedies and honoring lives lost through sustained, impactful engagement.

Partner: Liam’s Life Foundation