CENTER FOR MEDIA & DEMOCRACY
Client: Center for Media and Democracy (CMD)
Services: Social Media Video Production, Campaign Website Development, Digital Content Creation
Platforms: X (formerly Twitter), Instagram, Facebook, YouTube
Results: Over 130,000 views on X; Nationwide participation in the "Let Freedom Ring" campaign
Overview:
CMD engaged Winters Rock to distill a comprehensive article on the constitutional convention into an engaging social media video. Utilizing our in-house ambassador program, we transformed complex content into a dynamic format, achieving over 130,000 views on X alone.
Following this success, CMD collaborated with us on their "Let Freedom Ring" campaign, commemorating the 250th anniversary of the American Revolution. Our team developed the official campaign website, produced compelling social media videos, and designed visually engaging carousel content.
Impact:
The "Let Freedom Ring" campaign saw nationwide participation, with faith communities across the country ringing bells in solidarity on April 18, 2025.
The campaign's digital content fostered meaningful online conversations around democracy and civic engagement.
Conclusion:
Through strategic content creation and digital engagement, Winters Rock successfully amplified CMD's messaging, driving significant public participation and awareness for their initiatives.