BUONDI
Client: Buondi
Services: Brand Integration, Event Sponsorship, Documentary Product Placement
Platforms: DirecTV UHD Channel, Event Branding, Social Media
Results: Enhanced brand visibility and successful integration within big wave surfing culture
Overview:
Buondi contracted Winters Rock to effectively showcase their brand through strategic integration with Garrett McNamara and Portugal's vibrant big wave surfing culture. Our team facilitated product and logo placements within the award-winning documentary "Red Chargers”, the TV series “Red Chargers”, prominently featured the Buondi logo during the Red Chargers big wave surfing competition, and further enhanced brand presence by integrating Buondi’s branding into the Red Chargers gala awards ceremony, including a sponsored award.
Impact:
Buondi’s targeted brand integration significantly boosted its visibility and reinforced its association with adventure and the dynamic surf culture, effectively engaging key consumer demographics.
Conclusion:
Winters Rock successfully strengthened Buondi's market position within the influential world of big wave surfing, driving brand awareness and appeal among adventure-focused consumers.